There are six special attributes that can be used for customizing the applet window during downloading of an applet. (Note: The same applies to a JavaBeans component.) This section discusses:
When none of these tags are used, the default appearance of the applet window is as follows:
The coffee cup logo is placed in the upper left corner. Its dimensions are 
  24x24 pixels and it is located 6 pixels from the top and left sides of the applet 
  window. If the entire size of the applet is less than 36x36 pixels, then it 
  will not be displayed. The status bar of the browser will display "Loading 
  Java Applet ..." when the mouse points at the applet window.
imageThe image attribute allows you to replace the default coffee cup 
  logo with a custom graphic. The format with the standard APPLET 
  element is: 
<APPLET ...>
<PARAM name="image" value="my_image.gif">
</APPLET>
See Using OBJECT, EMBED 
  and APPLET Tags in Java Plug-in for how this would be mapped 
  to the OBJECT or the EMBED tags.
If a custom graphic is specified, it should be the same size as the area of 
  the applet window. If these sizes do not match, the graphic will be placed in 
  the upper left corner of the area specified for applet. If it is larger than 
  the applet window, part of it will get chopped off. If it is smaller than the 
  applet window, gray, or whatever color is specified for boxbgcolor, 
  will appear around it.
The image can be either a GIF or JPEG, and it should reside in the same directory 
  where other resources for the applet reside; i.e., if the applet uses the codebase 
  attribute, then this image should be in the codebase directory. 
Note: The image file should not be in a packaged jar file with other applet resources, since the image needs to be displayed while downloading resources.
The status bar of the browser will display "Loading Java Applet ..." 
  when the mouse is pointed at the applet window. 
progressbarWith the progressbar attribute you can request display of a progress 
  bar instead of the default graphic. The progress bar will horizontally fill 
  the applet window up to 6 pixels to the right and left. The text "Loading 
  Java Applet ..." will appear above the progress bar and be center-aligned 
  with it. By default the progress bar is purple. The format for turning on the 
  progress bar with the standard APPLET element is:
<APPLET ...>
<PARAM name="progressbar" value="true">
</APPLET>
The status bar of the browser will display "Loading Java Applet ..." 
  when the mouse is pointed at the applet window. 
boxmessageWith the boxmessage attribute you can customize the text that 
  is displayed. If you use this attribute, the text will be used with the progress 
  bar and with the status bar of the browser. The format for using this with the 
  standard APPLET element is:
<APPLET ...>
<PARAM name="boxmessage" value="<your custom message goes here>">
</APPLET>
boxbgcolor, boxfgcolor, progresscolorThese attributes can be used to customize colors in the applet window.
By default the applet window background color is gray. The attribute boxbgcolor 
  can be used to specify a different background color. The format for use with 
  the standard APPLET element is:
<APPLET ...>
<PARAM name="boxbgcolor" value="<value>">
</APPLET>
where <value> may be: 
Color from java.awt.Color;r,g,b where r, g, and b 
    are integers in the range of 0-255 that would render an opaque 
    standard RGB (sRGB) color in the Color constructor Color(int 
    r, int g, int b);Examples of each item above: value="cyan", value="111,222,145", 
  value="silver", value="#33FF33"
By default the applet window foreground color is black. (The applet window 
  foreground color is used for messages that appear in the window and for the 
  border of the progress bar.) The attribute boxfgcolor can 
  be used to specify a different foreground color. The color values are the same 
  as described above. The format for use with the standard APPLET 
  element is:
<APPLET ...>
<PARAM name="boxfgcolor" value="<value>">
</APPLET>
By default the progress bar fill color is purple. The attribute progresscolor 
  can be used to specify a different fill color. The color values are the same 
  as described above. The format for use with the standard APPLET 
  element is:
<APPLET ...>
<PARAM name="progresscolor" value="<value>">
</APPLET>
The order of precedence for these attributes is as follows:
1) If no parameters are provided, the default appearance 
  described above is used. 
  2) If a custom graphic is specified via the image attribute, then 
  the custom graphic will appear as described above under image. 
  
  3) If a progress bar is requested via the progressbar attribute, 
  then the progress bar is displayed with the default text and color as described 
  above under progressbar. 
  4) If custom text is provided via the boxmessage attribute, then 
  the progress bar is displayed with the custom text as described above under 
   boxmessage.
With any combination of image, progressbar, and boxmessage 
  attributes, custom colors can always be provided via the boxbgcolor, 
  boxfgcolor, and progresscolor attributes.
If an applet fails to load, the applet window will display error information. The applet window will have a single pixel border using the foreground color, and a small "broken" graphic will occupy the upper left corner. The user can right-mouse click over the applet window to get a popup menu with options to: